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Progressions Advancing the Profession and the Future Professional Home Blog Policy Submissions About PRSSA Membership Chapters Conferences PRSSA Home Reverse Marketing: An Unexpected but Very Effective PR Strategy January 22, 2020 in Career Guide In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran […] Read full story · Comments { 0 } How You Can Make Your Social Media More Inclusive to the Disability Community January 16, 2020 in Diversity and Inclusion , Social Media The modern world of media is being led by the digital age. Even though the digital age has helped reduce geographical and social barriers, is the digital age completely inclusive to people with disabilities? Technology has monumentally changed our culture in the past decade, improving the lives of people with disabilities and I wonder where […] Read full story · Comments { 0 } Career Development Month — Twitter Chat Recap January 13, 2020 in Career Guide , Twitter chat Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information […] Read full story · Comments { 0 } Press Release Writing 101 January 13, 2020 in Writing Skills Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, […] Read full story · Comments { 0 } Takeaways from DePaul PRSSA’s Chapter Development Session: Networking is So Fetch January 10, 2020 in Chapter Development , National Events At the PRSSA 2019 International Conference, DePaul PRSSA presented a Chapter development session called Networking is So Fetch! The Mean Girls spin-off showcased tips on the world of networking and how to best use your network for professional development. Here are a few of the key takeaways: Never burn a bridge, personal or professional. There […] Read full story · Comments { 0 } Epic Games and Fortnite: A Year in PR Review January 9, 2020 in PR Roundup It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of […] Read full story · Comments { 0 } Learning the Intricacies of Social Media at PRSSAIC December 23, 2019 in National Events , Social Media Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to […] Read full story · Comments { 0 } Apple’s Response, or Lack Thereof, to Discrimination Allegations December 22, 2019 in Ethics Earlier this year Apple launched its credit card, Apple Card, in partnership with Goldman Sachs and Mastercard. The card application was made available to all United States residents on Aug. 6, 2019, and just three months later is being investigated for discrimination. The case started after a tweet from software engineer David Hansson went viral. […] Read full story · Comments { 0 } Celebrating Temple PRSSA’s 50th Anniversary December 19, 2019 in Chapter Development In 2019, Temple University’s PRSSA Chapter is proud to be celebrating 50 years of networking, leadership and mentorship. After 50 years of hard work and dedication, an anniversary gala will bring students and alumni together to celebrate the accomplishments of the largest and longest-standing PRSSA Chapter in the Philadelphia region, a nationally distinguished “Alpha Chapter” […] Read full story · Comments { 0 } Five Books to Add to Your Reading List from PRSSAIC December 17, 2019 in National Events The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally […] Read full story · Comments { 0 } ← Older posts Recent Posts Reverse Marketing: An Unexpected but Very Effective PR Strategy How You Can Make Your Social Media More Inclusive to the Disability Community Career Development Month — Twitter Chat Recap Press Release Writing 101 Takeaways from DePaul PRSSA’s Chapter Development Session: Networking is So Fetch Categories Career Guide Chapter Development District Conferences Diversity and Inclusion Ethics FORUM Internships Leadership National Events Podcasts PR Roundup PRSA Social Media Student run firms Twitter chat Uncategorized Writing Skills Tags advice agency career chapter Chapter Development communication communications diversity ethics ethics month events internship internship advice internships interview job leadership marketing media mentor mentorship National Assembly National Conference networking pr professional Professional Development professionals PRSA PRSSA PRSSA national conference PR students public relations public relations careers public relations internships public relations jobs public relations students relationships research resume Social Media students twitter twitter chat writing Recommended Reading 6 A.M. 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